Reddit trying to push AI story as hard as it can ahead of IPO: expert

Greg Martin, managing director at Rainmaker Securities, joins BNN Bloomberg to discuss expectations for Reddit IPO. Martin says investors could be looking at a valuation within US$4-6B range for Reddit. He adds this is a media company, with advertising being its largest source of revenue. He adds the company is trying to differentiate itself from Pinterest and SNAP, which could be a challenge given their model is similar.